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Local Business Spotlight | Content Claire

NAME
Claire Lauer

COMPANY
CL Content Marketing

POSITION
Owner

headshot of woman at table

WHO IS YOUR IDEAL CLIENT?
Small Business Owners and Entrepreneurs

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
I'm where I am today because I kept following my passions without worrying about the HOW and WHAT. I studied English and Creative Writing at St. Norbert College without having an ideal career in mind. I stumbled upon a public relations internship with the De Pere Chamber of Commerce which I thoroughly enjoyed! After that, I had four more internships in social media and digital marketing. My final internship turned into my first job at a digital marketing agency in Appleton. There, I was able to combine my love for writing and words with digital marketing. After spending a few years in digital marketing, I discovered my passion for entrepreneurship and started my own business where I only offer content marketing service. 

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
Sometimes people think I only post on social media, but it goes way beyond that! What I build with my clients is their content strategy to achieve their business goals and social media is just one part of that. 

NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
 wish people knew that marketing is part of an experimental and researched-based process that grows your business. There is no one-size-fits-all. I have so many business owners ask "When is the best channel? When is the best time to post?" and the answer is it depends on your specific audience.  It does take some time and some trial and error before you find the best strategy for your business! 

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
Connecting with my clients

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
Stay on top of the industry by taking courses and reading articles in digital marketing! Subscribe to the top

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
The One Thing by Gary Keller

CONTACT CLAIRE HERE:

WEBSITE:  

www.clcontentmarketing.com
PHONE:
262-528-3860
EMAIL:
claire@clcontentmarketing.com
SUBSCRIBE:
www.clcontentmarketing.com/subscribe
Please feel free to subscribe to my twice monthly newsletter with actionable content marketing tips. Emails arrive in your inbox on the 2nd and 4th Friday of the  month with an actionable tip you can do to improve your content marketing!


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Local Business Spotlight | Thom Cauley

NAME
Thom J. Cauley

ROLE
Actor, Singer, Dancer, Writer

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WHAT IS YOUR IDEAL VENUE?
Theatre, film, performing arts groups, etc.

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
After having a lifelong interest, and strong encouragement in the high school years. I decided to dedicate myself to performing.

First getting my Theatre BFA (Primarily musical theatre, but also studying stage combat, commedia dell-arte, shakespeare, dance, just to name a few) 

Followed up by an acting apprenticeship at Williamstown theatre festival.

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
That it's straightforward. Audition, and either you get it or you don't. 

When in truth, you never stop training. You never stop learning. And you never stop struggling in some way or another. 

NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
That there's always more than meets the eye.

People who've seen me dance don't always know about my singing or classical work.

The same for people who've seen my classical and other speaking roles.

Having an ace up your sleeve skill-wise can be nice, but it's also a double edged sword.

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
The variety and constant inspiration

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
Don't let the initial rejections get to you. Every audition is a learning experience. And never be afraid to reach out.

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
The Dude and the Zen Master by Jeff Bridges & Bernie Glassman

CONTACT THOM HERE:

PHONE:
414.915.1758
EMAIL:
thom.cauley@gmail.com


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Local Business Spotlight | Jon Menzel

NAME
Jon Menzel

COMPANY
Northwestern Mutual

POSITION
Financial Representative

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WHO IS YOUR IDEAL CLIENT?
Young professionals, families and business owners.

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
I got started in my field of work because I was initially a client with Northwestern Mutual. After being a client for several years, I became intrigued with the profession because I have always had a passion to help others.

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
The one stigma I think people have towards my profession and possibly Northwestern Mutual is that we only sell life insurance, which is a false assumption. 

NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
In regards to Northwestern Mutual, we perform comprehensive planning. This is achieved through wealth and income protection, education planning, retirement planning, estate planning and business planning.

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
What I love most about my profession is consistently meeting new people and helping them reach their financial goals.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
The advice I would give to someone starting out in my industry is do whatever is in the best interest of your client.

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
Relentless: From Good to Great to Unstoppable by Tim S. Grover

CONTACT JON HERE:
LINKEDIN:  

www.linkedin.com/in/jon-menzel
PHONE:
414-426-8209
EMAIL:
jonathan.menzel@nm.com

I am a passionate professional that has the goal of helping people live a financially secure life. I am in this business to build lifelong relationships and to celebrate others success when things go right and be there for them if things unexpectedly go wrong. Please feel free to contact me via phone, email or LinkedIn if you would like to discuss financial planning or networking.


The Local Business Spotlight is a special perk for headshot and branding clients of
Stories Framed Photography.
Click below to learn more about headshots and to book your session.


Local Business Spotlight | Patricia Brigman

NAME
Patricia Brigman

COMPANY
Wisconsin Medmark, Inc

We offer five services: Executive Coaching, Strategic Planning, Facilitation, Training and Marketing Project Execution

POSITION
Founder/ Director

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WHO IS YOUR IDEAL CLIENT?
Executive Coaching: a professional eager to grow, learn and adapt to the every changing global marketplace.

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
Requests from people who knew me and believed my objective coaching and mentoring illuminated career paths and growth opportunities that were not visible or real for them at the time.    

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
People think that Executive coaching is counseling - not true at all. Professional coaching offers insights into work relationships, tactics,  and strategies that allow a young or seasoned professional to navigate their career towards success. 

NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
The joy I feel when the light bursts forth and a path, on the professional journey, appears, as if by magic. No magic is involved, simply listening, questioning and caring help both of us in the coaching relationship. 

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
Seeing the change in people's view of their career and their potential. After 28 years of coaching high-level, mid-level and entry level professionals, the thrill still changes my day.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
It’s about them not you. In helping others to understand their professional situation and the opportunities ahead of them, your satisfaction in their success builds your own future.

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
Emotional Intelligence: Why It Can Matter More Than IQ Daniel Goleman. No one should coach without reading Daniel Goleman's books on EQ.

CONTACT PATRICIA HERE:
WEBSITE:  

www.wimedmark.com/

PHONE:
262.796.1661

EMAIL:
patricia@wimedmark.com


The Local Business Spotlight is a special perk for headshot and branding clients of
Stories Framed Photography.
Click below to learn more about headshots and to book your session.


Local Business Spotlight | Jennifer Peterson

NAME
Jennifer Peterson

COMPANY
Peterson Editing Services

POSITION
Owner

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WHO IS YOUR IDEAL CLIENT?
My ideal clients are authors who want to polish their works before submitting to various venues or who have made the decision to self-publish their works.

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
I came into freelance editing naturally. I am a lifelong reader, and that led to earning a master’s degree in English. That in turn led me to teach college English, and the next logical step for me was to enter the world of freelance editing.

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
Many people believe editing consists of nitpicking grammar and punctuation. That is part of editing, but a good editing job consists of so much more. Editors look at sentence structure, paragraph organization, and the logical follow through of ideas that helps a manuscript flow smoothly and communicate ideas clearly. 

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
It gives me a feeling of satisfaction to see a work blossom into its full potential.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
Read, read, read. The more you read the more that good spelling, punctuation, sentence structure, and a solid sense of narrative will sink into you and become second-nature.

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
I have just finished reading The Kite Runner by Khaled Hosseini. It's an exciting and gripping narrative and I was deeply emotionally moved by the story.

CONTACT JENNIFER HERE:

WEBSITE:  

http://www.petersonjennc.wordpress.com


The Local Business Spotlight is a special perk for headshot and branding clients of
Stories Framed Photography.
Click below to learn more about headshots and to book your session.