Small Step Solutions
WHO IS YOUR IDEAL CLIENT?
Small Business Owners and Entrepreneurs
HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
After 20+ years in the radio industry, I decided to take my experience in branding, events and marketing strategy and open my own business. Now, I get to help small business owners build their companies.
WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
For the most part, people believe that marketing is about coming up with a clever way to tell people about your business. It's not. Marketing is about coming up with a clever way to express the BENEFIT of using your business. So, instead of talking about your business, you need to talk about how your business helps solve a problem for the customers. The magic phrase "WIIFM - What's In It For Me?"
NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
Time spent on strategy saves 10x the hassle on execution. If you don't have a solid plan, you're going to waste a lot of time, energy and money trying to grow your business.
WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
I get to work with inspired business owners every day!
WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
Listen. The answers are with your customers, not you.
WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
The Consulting Bible - Alan Weiss
CONTACT PAT HERE:
Milwaukee Marketing Mastermind groups are now forming to help Small Business Owners get the ideas, inspiration and accountability they need. Find out more at smllstp.com/mastermind.
The Local Business Spotlight is a special perk for headshot and branding clients of
Stories Framed Photography.
Click below to learn more about headshots and to book your session.