Local Business Spotlight | Content Claire

NAME
Claire Lauer

COMPANY
CL Content Marketing

POSITION
Owner

headshot of woman at table

WHO IS YOUR IDEAL CLIENT?
Small Business Owners and Entrepreneurs

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
I'm where I am today because I kept following my passions without worrying about the HOW and WHAT. I studied English and Creative Writing at St. Norbert College without having an ideal career in mind. I stumbled upon a public relations internship with the De Pere Chamber of Commerce which I thoroughly enjoyed! After that, I had four more internships in social media and digital marketing. My final internship turned into my first job at a digital marketing agency in Appleton. There, I was able to combine my love for writing and words with digital marketing. After spending a few years in digital marketing, I discovered my passion for entrepreneurship and started my own business where I only offer content marketing service. 

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
Sometimes people think I only post on social media, but it goes way beyond that! What I build with my clients is their content strategy to achieve their business goals and social media is just one part of that. 

NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
 wish people knew that marketing is part of an experimental and researched-based process that grows your business. There is no one-size-fits-all. I have so many business owners ask "When is the best channel? When is the best time to post?" and the answer is it depends on your specific audience.  It does take some time and some trial and error before you find the best strategy for your business! 

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
Connecting with my clients

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
Stay on top of the industry by taking courses and reading articles in digital marketing! Subscribe to the top

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
The One Thing by Gary Keller

CONTACT CLAIRE HERE:

WEBSITE:  

www.clcontentmarketing.com
PHONE:
262-528-3860
EMAIL:
claire@clcontentmarketing.com
SUBSCRIBE:
www.clcontentmarketing.com/subscribe
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