Brookfield Chamber of Commerce

Local Business Spotlight | Stephanie Zeiler

NAME
Stephanie Zeiler

COMPANY
The Lash Lounge Brookfield - The Corners

POSITION
Multi-Unit Franchise Owner

professional-headshot-of-woman-in-pink-top

WHO IS YOUR IDEAL CLIENT?
Anyone who wants to streamline their daily beauty routine, have a look all their own, and feel confident that they are presenting the best version of themselves to the world.

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
When I left NYC for Silicon Valley, I had a hard time finding a lash salon that was as good as the salon I left in NYC.  After a year in Silicon Valley, I wasn't happy and decided to move back to Milwaukee for family reasons.  My next thought was "Who is going to do my lashes?"  Not "Where will I work?" or "Where will I live?".  I had my priorities!  ;)  Yelp listed a few lash stylists with good ratings but most were sole proprietors so their hours and/or locations were not convenient for a typical corporate engineer like myself.  It was then that I decided to bring a lash salon franchise to Milwaukee.  But not just any lash salon franchise to Milwaukee.  I'm bringing the best and oldest lash salon franchise, THE LASH LOUNGE.  Our Founder and Chief Innovation Office, Anna Phillips, started doing lashes in 2004 and opened up the first dedicated lash salon in the United States in 2006.  I am ECSTATIC about bringing this amazing service backed by 15 years of experience to Milwaukee.

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
Let's hone "people" down to most men.  Most men think lashes are superfluous and many men have told me they "don't get it".  I tell them that their opinion is ok as lash extensions are not for everyone.  But invariably, they will come back to me at a later point to say how they've noticed lash extensions in ways they didn't expect.  For example, my father told me recently he was watching a 1950s-era western / cowboy movie and he could see how the lead actress was wearing long lashes, but the leading man was not.  He said he didn't realize lash extensions were being used "all the way back then."  Just between us - lash extensions started even earlier around the turn of the 20th century. ;)

NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
That starting a business, even a franchise, can be lonely as a lot of work is done by yourself in your home office.  Yes, I have tremendous support from Anna and others at my franchisor but most days it is just me lining up business services like accounting and insurance, setting up and conducting interviews for salon staff, completing the necessary HR documents like the employee handbook, etc.  To combat the loneliness, I attend different networking opportunities and have established a small group of accomplished women that get together for spin class and breakfast once or twice a month.

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
The honor to lead a great team that provides amazing services that help our clients look and feel their most confident.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
If you're starting your own business, you have to love what you do or it will become just another job. I love beauty/fashion and I'm industrial engineer who loves process. Franchising replicates successful processes. THE LASH LOUNGE is perfect for me!

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
Start with Why by Simon Sinek

CONTACT STEPHANIE HERE:

WEBSITE:  

www.thelashlounge.com/

www.thelashlounge.com/wi-brookfield-corners/
PHONE:
414-436-2875
EMAIL:
szeiler@thelashlounge.com

NOTE:
I will be opening three salons.  The Lash Lounge Brookfield - The Corners will start taking lash models next month and grand open in late October.  I'm planning the second salon for Shorewood, opening in late 2019.


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Local Business Spotlight | Wendy Frausto

NAME
Wendy Frausto

POSITION
Ambassador, SMB Relations

professional headshot of business woman

Who is your ideal client?
Small to medium-sized businesses looking to streamline business processes.

How did you get started in your field of work?
I've always enjoyed getting to know people. Networking is the perfect fit.

What is something people THINK they know about your job? 
People think doing my job comes naturally to me, but it has taken me years to refine people skills.

Name one thing you WISH people knew about your job?
Any success that I've experienced I owe to others who have first gone before me. I am a life-long learner.

What is the ONE book that you think I should read RIGHT NOW?
Personality Plus by Florence Littauer


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Local Business Spotlight | Ali Gully

NAME
Ali Gully

BUSINESS
Ascent Astrology

POSITION
Chief Stargazer and Personal Life Navigator

Who is your ideal client?
Someone who is at a crossroads in their life and wants to do something different for a better outcome.

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How did you get started in your field of work?
I opened my first astrology book when I was 11.  After 20 years of being a therapist and 30+ years of astrology studies, I figured out a way to sync my two talents.  I adore helping people get to new flashes of insight about their lives.  I can impact an individual more in one astrology session than in 3 months of therapy.  

What is something people THINK they know about your job?
It’s not just the sun sign!  It’s so much more than the horoscope in the newspaper.  There are 10 planets and their angles and their positions in time and space that influence everything.  I take the chart of the sky the moment you took your first breath and decode the narrative of your natal talents and life path.

Name one thing you WISH people knew about your job?
Astrology is not fortune telling and it’s not fate.  It’s the ongoing planetary cycles interacting with your personal chart.  I give you information so you can make better life decisions.  Having a personal astrologer is an ongoing relationship.  I get consulted for relationship topics, parenting strategies, fertility, weddings, career decisions, and even year ahead forecasts.  

What do you love most about your job?
My clients

What advice would you give to someone starting out in your industry?
Read a ton and find a mentor already in the field. Get a professional reading to see if they are a good fit for you.

What is the ONE book that you think I should read RIGHT NOW?
"The Essential Guide to Practical Astrology" by April Elliot Kent. Its a wonderful introduction book and her writing has a lot of humor.

CONTACT ALI HERE:
WEBSITE
www.ascentastrology.com
EMAIL ali@ascentastrology.com


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Local Business Spotlight | Sara Nowacki

NAME
Sara Nowacki

COMPANY
Platinum Travel

POSITION
Owner/Travel Consultant

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Who is your ideal client?
Someone who wants an amazing and unique experience when they travel

How did you get started in your field of work?
Travel has always been my passion.  When I had the opportunity to share my passion with others, I jumped at the chance.

What is something people THINK they know about your job? 
People think I travel for free, but that is not the case.  I pay for my travel just like everyone else.

Name one thing you WISH people knew about your job?
I work 24/7 even on "vacation".  If a client is traveling, I am monitoring their flights, making sure they get where they are supposed to be.  If there is an issue (even at 2:00 am) I will take care of that.

What do you love most about your job?
Making people happy

What advice would you give to someone starting out in your industry?
Do your research and keep researching.

What is the ONE book that you think I should read RIGHT NOW?
Oh, the Places You'll Go  By Dr. Seuss

CONTACT SARAH HERE:
Company Website
www.PlatinumTravelWI.com

Business Phone
414.377.8611

Email
sara@platinumtravelwi.com

Social Media
www.facebook.com/PlatinumTravelWI/


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Local Business Spotlight | Jayme Radomski

NAME
Jayme Radomski

COMPANY
Top Shelf Home Organizing

POSITION
Owner, Professional Organizer

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Who is your ideal client?
Busy families and small businesses

How did you get started in your field of work?
My organizing career started decades ago as the neighborhood babysitter.  Families always came home to nicely organized kids’ spaces and room. After receiving degrees in engineering and business management and over a decade of work in the engineering industry, I decided to pursue my passion for helping people get organized and be more efficient. 

What is something people THINK they know about your job? 
That they can get organized on their own.... when they have time.  ;-)

Name one thing you WISH people knew about your job?
How much FUN I have helping people and businesses get organized.

What do you love most about your job?
The positive response I receive when someone feels in control of their life and business after an organizing session.

What advice would you give to someone starting out in your industry?
To always have fun.

What is the ONE book that you think I should read RIGHT NOW?
The Joy of Less by Francine Jay

CONTACT JAYME HERE:

WEBSITE

http://topshelfhomeorganizing.com

PHONE
262.373.9416

EMAIL
jayme@topshelfhomeorganizing.com


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