Business Portraits

Local Business Spotlight | Stephanie Zeiler

NAME
Stephanie Zeiler

COMPANY
The Lash Lounge Brookfield - The Corners

POSITION
Multi-Unit Franchise Owner

professional-headshot-of-woman-in-pink-top

WHO IS YOUR IDEAL CLIENT?
Anyone who wants to streamline their daily beauty routine, have a look all their own, and feel confident that they are presenting the best version of themselves to the world.

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
When I left NYC for Silicon Valley, I had a hard time finding a lash salon that was as good as the salon I left in NYC.  After a year in Silicon Valley, I wasn't happy and decided to move back to Milwaukee for family reasons.  My next thought was "Who is going to do my lashes?"  Not "Where will I work?" or "Where will I live?".  I had my priorities!  ;)  Yelp listed a few lash stylists with good ratings but most were sole proprietors so their hours and/or locations were not convenient for a typical corporate engineer like myself.  It was then that I decided to bring a lash salon franchise to Milwaukee.  But not just any lash salon franchise to Milwaukee.  I'm bringing the best and oldest lash salon franchise, THE LASH LOUNGE.  Our Founder and Chief Innovation Office, Anna Phillips, started doing lashes in 2004 and opened up the first dedicated lash salon in the United States in 2006.  I am ECSTATIC about bringing this amazing service backed by 15 years of experience to Milwaukee.

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
Let's hone "people" down to most men.  Most men think lashes are superfluous and many men have told me they "don't get it".  I tell them that their opinion is ok as lash extensions are not for everyone.  But invariably, they will come back to me at a later point to say how they've noticed lash extensions in ways they didn't expect.  For example, my father told me recently he was watching a 1950s-era western / cowboy movie and he could see how the lead actress was wearing long lashes, but the leading man was not.  He said he didn't realize lash extensions were being used "all the way back then."  Just between us - lash extensions started even earlier around the turn of the 20th century. ;)

NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
That starting a business, even a franchise, can be lonely as a lot of work is done by yourself in your home office.  Yes, I have tremendous support from Anna and others at my franchisor but most days it is just me lining up business services like accounting and insurance, setting up and conducting interviews for salon staff, completing the necessary HR documents like the employee handbook, etc.  To combat the loneliness, I attend different networking opportunities and have established a small group of accomplished women that get together for spin class and breakfast once or twice a month.

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
The honor to lead a great team that provides amazing services that help our clients look and feel their most confident.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
If you're starting your own business, you have to love what you do or it will become just another job. I love beauty/fashion and I'm industrial engineer who loves process. Franchising replicates successful processes. THE LASH LOUNGE is perfect for me!

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
Start with Why by Simon Sinek

CONTACT STEPHANIE HERE:

WEBSITE:  

www.thelashlounge.com/

www.thelashlounge.com/wi-brookfield-corners/
PHONE:
414-436-2875
EMAIL:
szeiler@thelashlounge.com

NOTE:
I will be opening three salons.  The Lash Lounge Brookfield - The Corners will start taking lash models next month and grand open in late October.  I'm planning the second salon for Shorewood, opening in late 2019.


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Local Business Spotlight | Pat Miller

NAME
Pat Miller

COMPANY
Small Step Solutions

POSITION
Owner

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WHO IS YOUR IDEAL CLIENT?
Small Business Owners and Entrepreneurs

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
After 20+ years in the radio industry, I decided to take my experience in branding, events and marketing strategy and open my own business. Now, I get to help small business owners build their companies.

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
For the most part, people believe that marketing is about coming up with a clever way to tell people about your business. It's not. Marketing is about coming up with a clever way to express the BENEFIT of using your business. So, instead of talking about your business, you need to talk about how your business helps solve a problem for the customers. The magic phrase "WIIFM - What's In It For Me?"

NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
Time spent on strategy saves 10x the hassle on execution. If you don't have a solid plan, you're going to waste a lot of time, energy and money trying to grow your business.

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
I get to work with inspired business owners every day!

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
Listen. The answers are with your customers, not you.

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
The Consulting Bible - Alan Weiss

CONTACT PAT HERE:

WEBSITE:  

www.smllstp.com
PHONE:
414.248.3657
EMAIL:
pat@smllstp.com

NOTE:
Milwaukee Marketing Mastermind groups are now forming to help Small Business Owners get the ideas, inspiration and accountability they need. Find out more at smllstp.com/mastermind.


The Local Business Spotlight is a special perk for headshot and branding clients of
Stories Framed Photography.
Click below to learn more about headshots and to book your session.


Local Business Spotlight | Content Claire

NAME
Claire Lauer

COMPANY
CL Content Marketing

POSITION
Owner

headshot of woman at table

WHO IS YOUR IDEAL CLIENT?
Small Business Owners and Entrepreneurs

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
I'm where I am today because I kept following my passions without worrying about the HOW and WHAT. I studied English and Creative Writing at St. Norbert College without having an ideal career in mind. I stumbled upon a public relations internship with the De Pere Chamber of Commerce which I thoroughly enjoyed! After that, I had four more internships in social media and digital marketing. My final internship turned into my first job at a digital marketing agency in Appleton. There, I was able to combine my love for writing and words with digital marketing. After spending a few years in digital marketing, I discovered my passion for entrepreneurship and started my own business where I only offer content marketing service. 

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
Sometimes people think I only post on social media, but it goes way beyond that! What I build with my clients is their content strategy to achieve their business goals and social media is just one part of that. 

NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
 wish people knew that marketing is part of an experimental and researched-based process that grows your business. There is no one-size-fits-all. I have so many business owners ask "When is the best channel? When is the best time to post?" and the answer is it depends on your specific audience.  It does take some time and some trial and error before you find the best strategy for your business! 

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
Connecting with my clients

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
Stay on top of the industry by taking courses and reading articles in digital marketing! Subscribe to the top

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
The One Thing by Gary Keller

CONTACT CLAIRE HERE:

WEBSITE:  

www.clcontentmarketing.com
PHONE:
262-528-3860
EMAIL:
claire@clcontentmarketing.com
SUBSCRIBE:
www.clcontentmarketing.com/subscribe
Please feel free to subscribe to my twice monthly newsletter with actionable content marketing tips. Emails arrive in your inbox on the 2nd and 4th Friday of the  month with an actionable tip you can do to improve your content marketing!


The Local Business Spotlight is a special perk for headshot and branding clients of
Stories Framed Photography.
Click below to learn more about headshots and to book your session.


Local Business Spotlight | Thom Cauley

NAME
Thom J. Cauley

ROLE
Actor, Singer, Dancer, Writer

ThomasCauley-actor-headshot.jpg

WHAT IS YOUR IDEAL VENUE?
Theatre, film, performing arts groups, etc.

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
After having a lifelong interest, and strong encouragement in the high school years. I decided to dedicate myself to performing.

First getting my Theatre BFA (Primarily musical theatre, but also studying stage combat, commedia dell-arte, shakespeare, dance, just to name a few) 

Followed up by an acting apprenticeship at Williamstown theatre festival.

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
That it's straightforward. Audition, and either you get it or you don't. 

When in truth, you never stop training. You never stop learning. And you never stop struggling in some way or another. 

NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
That there's always more than meets the eye.

People who've seen me dance don't always know about my singing or classical work.

The same for people who've seen my classical and other speaking roles.

Having an ace up your sleeve skill-wise can be nice, but it's also a double edged sword.

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
The variety and constant inspiration

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
Don't let the initial rejections get to you. Every audition is a learning experience. And never be afraid to reach out.

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
The Dude and the Zen Master by Jeff Bridges & Bernie Glassman

CONTACT THOM HERE:

PHONE:
414.915.1758
EMAIL:
thom.cauley@gmail.com


The Local Business Spotlight is a special perk for headshot and branding clients of
Stories Framed Photography.
Click below to learn more about headshots and to book your session.


Local Business Spotlight | Jon Menzel

NAME
Jon Menzel

COMPANY
Northwestern Mutual

POSITION
Financial Representative

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WHO IS YOUR IDEAL CLIENT?
Young professionals, families and business owners.

HOW DID YOU GET STARTED IN YOUR FIELD OF WORK?
I got started in my field of work because I was initially a client with Northwestern Mutual. After being a client for several years, I became intrigued with the profession because I have always had a passion to help others.

WHAT IS SOMETHING PEOPLE think THEY KNOW ABOUT YOUR BUSINESS?
The one stigma I think people have towards my profession and possibly Northwestern Mutual is that we only sell life insurance, which is a false assumption. 

NAME ONE THING THAT YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS?
In regards to Northwestern Mutual, we perform comprehensive planning. This is achieved through wealth and income protection, education planning, retirement planning, estate planning and business planning.

WHAT DO YOU LOVE MOST ABOUT YOUR JOB?
What I love most about my profession is consistently meeting new people and helping them reach their financial goals.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN YOUR INDUSTRY?
The advice I would give to someone starting out in my industry is do whatever is in the best interest of your client.

WHAT IS THE ONE BOOK THAT YOU THINK I SHOULD READ RIGHT NOW?
Relentless: From Good to Great to Unstoppable by Tim S. Grover

CONTACT JON HERE:
LINKEDIN:  

www.linkedin.com/in/jon-menzel
PHONE:
414-426-8209
EMAIL:
jonathan.menzel@nm.com

I am a passionate professional that has the goal of helping people live a financially secure life. I am in this business to build lifelong relationships and to celebrate others success when things go right and be there for them if things unexpectedly go wrong. Please feel free to contact me via phone, email or LinkedIn if you would like to discuss financial planning or networking.


The Local Business Spotlight is a special perk for headshot and branding clients of
Stories Framed Photography.
Click below to learn more about headshots and to book your session.